An introduction to Facebook for business marketing, getting cheap targeted fans, getting cheap clicks and marketing to fans with your message. www.amazon.com
Video Rating: 5 / 5
Facebook Marketing Bible
Chiropractic Marketing Consultant Ben Cummings Releases New Episode of WebTV Show on Reputation Management
Rochester, NY (PRWEB) November 29, 2011
Ben Cummings, founder of Practice Building Center, the web’s largest chiropractic forum and chiropractic marketing training website, has released another episode of his WebTV show titled “Chiropractic Marketing Video #93 – What to Do If a Patient SLAMS You in an Online Review?”
The Chiropractic Marketing WebTV Show teaches chiropractors new marketing ideas, ways to use social media to attract patients, and advertising methods specific to growing a practice.
On Episode #93, many different things are covered during the 17 minute episode.
The first was the Super Doctor Tip. He shared a tip to start each day with a marketing task. “If you do this for a month you will have implemented 20 marketing actions. Over the course of a year, you will have implemented hundreds of marketing things,” said Ben Cummings. He points out that a chiropractor only needs a small handful of the marketing actions to be home runs, to experience excellent practice growth.
The second tip he suggested was to block out one hour for learning time. He calls this the “Learning Power Hour.” Ben Cummings said, “A powerful combination is starting the day with a marketing task, followed by one hour of learning about marketing.”
Ben also shared a new backlinking tool that seems to work very well to rank chiropractic websites.
He shared a marketing tip of the week on reputation management on the internet. This is about being aware of reviews and comments being posted on the internet. The trend in internet search is social voting and reviews. People search the internet for ratings and reviews of doctors, before choosing a health care provider.
What can a chiropractor do if they get a negative review? Ben shared the following suggestions. “If you get a negative review, ask patients to post a counter point review to counteract negative reviews. Encourage patients to post positive reviews to build up a wall of social proof. Drive patients to a short domain name that redirects them directly to your Google Places page where they can leave a review. Create an email in your autoresponder sequence, that every new patient gets asking them to leave an online review. Over time you are building up a bank of positive reviews for the search engines to see.”
He also suggests holding a video testimonial contest. “Offer a prize such as an iPad to the best video review posted on YouTube,” Ben says. “Then embed these videos on a dedicated page on your website so that prospective patients can see a plethora of positive feedback on you and your practice. Call this page on your website, “Ratings & Reviews.” Then get this page ranking high in the search engines.”
Did you miss this episode? Chiropractors can now watch the full episode of the just-released Chiropractic Marketing WebTV Show.
Ben thinks this is important information for chiropractors, and asks chiropractors to Like his Page on Facebook to learn exclusive tips and tricks. “I’d appreciate your help in spreading the word amongst chiropractors,” says Ben Cummings.
Like this? Check out Ben’s last article: Chiropractic Marketing Consultant Ben Cummings Teaches How to Get Free Patients With YouTube
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Cool Facebook As A Marketing Tool images
A few nice Facebook as a Marketing Tool images I found:
my facebook friends
Image by robinhamman
Interact; A Brand New Online Experience
Image by Interact SpA – Play innovation
Interact’s General Manager; Andrea Volpini explains the concept of the digital citizen & connected devices, highlighting the importance of Social Media and how they could be utilized perfectly and be counted on as a source of revenue for any business and as a promising, more interactive, prompt mean of communicating with customers or stakeholders in general.
You can find the presentation here:
www.slideshare.net/interactspa/interact-egypt-a-brand-new…
News on the Event :
english.interact.it/1871?resource_28311=19167&relatio…
www.interact.it
egypt.interact.it
www.streamcast.it
Big Photo: What is the Size of the Image Data Market? (2010-2011)
Image by Jon Gosier
Big Data is the science of managing data sets that become so large that they are difficult to manipulate with traditional software. New techniques were developed to organize, analyze, and retrieve excessive quantities of data. Big Photo refers to applying similar methodologies to equally large sets of images.
One “Flickr’s worth” of photos is uploaded to the social network by Facebook users monthly.
The portion of the indexed web estimated to be image files is estimated to be 30 percent.
However, the indexed web is far less than 1 percent of the the known web and doesn’t include the mobile web or social networks like Twitter and Facebook. Each hold massive datasets that aren’t available to search engines like Google.
In 2001 researchers proposed that 17 percent of the web’s text was contained in image or video files and, therefore, was not indexed by search engines. OCR and visual search technologies have improved, greatly impacting this problem.
The creation of textual content is rapidly being dwarfed by images and video. Coupled with the fact that the lines between the mobile web and traditional web are blurring, the opportunity for new tools and products for indexing and manipulating visual data sets becomes apparent.
This report looks at three things: the relative size and growth of the largest photosharing social networks, the mobile messaging market and the year on year growth of mobile and internet.
To normalize the data, we reference only the latest market information from the previous year. So, this research is only as accurate as fourth quarter research from the previous year — in this case 2010.
Prints, large format files and more research available from metalayer.com.
You may also purchase this image as a 48"x32" Poster here.
Or as a raw 10800X7200 TIFF here.
More at – blog.metalayer.com/post/9662265140/the-growth-of-image-da…
Facebook Ads Effective
I am thinking of doing both, but banner ads have a click through rate of 0. 20% which is 20 clicks per 10,000 views. That is very weak. Could I not get more people to know about my website through email lists, marketing with social networking pages such as Facebook and Twitter, etc. Today I found out that… That depends on many other factors, what is your product/service; who's your target group (and how many people, where etc. )and moreover what's your budget? Guerillia marketing can be effective if your brand has some followers and some marketshare. Usally it doesnt work for starters. Try to define the basics first, then refine to media .
How To Do Marketing With Facebook
I have started a blog and I now want to market it. Does Facebook and Twitter allow me to market my website, and if so, how. From what I can tell… The best solution to this can be found in an e-book called "Twitter Traffic Gold". And "Face booking" I have read it over and over. It's loaded. Read the review Brevity. It’s what’s hot on the web right now. You have a split second to grab your target audience by the eyeballs and pull them into your lair – and if you can’t manage to do it, you’ll be back flipping burgers or cutting through cubicle mazes in no time. How often do you get frustrated with Google AdWords because you have to sit and brainstorm a clever way to use 25 characters to capture your audience? And you’re paying for that, too. For those of you wanting to get your feet wet with web 2. 0, but who don’t have the time it takes to set up lenses on Squidoo, profiles and bulletins on MySpace, or other extensive content on social networks, Twitter may be just what you’re looking forwell packaged
Free Advertising On Facebook
. From what I can tell… Facebook advertising is divided into two parts. The one part is Pay Per Click (PPC). Also with PPC facebook will market your website/link to a market segment on facebook which you would often market to, in turn you will pay Facebook every time someone clicks on your posted advert. The only issue to consider with Facebook PPC is that there are strict rules in terms of the type of advert to post. Use PPC advertising if you are confident that you'll convert well. The other part of Facebook advertising is free. This can be achieved by using Facebook in an effective way to market your product. This is not a secret technique, but a technique that everyone is aware of. If done right you could market your product effectively. I know a couple of affiliate marketers whoever employ this method of Facebook marketing and are doing well. I suggest you get more info by following the link in source box below.
Facebook Advertising Statistics
Are there any stats on companies putting the most ads on Facebook, or companies reporting the highest increase in income because of Facebook advertising. I was so glad to find this — You might want to visit the library of a nearby college or university, because they could be able to help you look through the academic studies published in the marketing field offering information about the effect of Facebook advertising on sales.
Advertising On Facebook Reviews
If we are to look at the positive aspects of Facebook, surely, it is a hands down winner in terms of marketing online. But those who have tried Facebook advertising before say that there is more to Facebook than what meets the eye.
Facebook is no doubt a good way to market online. In terms of the popularity and visibility it can give to products, services and websites. With only a little budget to market and advertise, Facebook is indeed a good networking site to advertise.
What are the reasons why Facebook advertising did not work out for previous users who have tried Facebook to advertise their products?
First, it is still new. Facebook has only been around for a little over two years. Its maximum potential has not been discovered yet and some of the features are totally new. Many marketers do not know yet how to use Facebook effectively. Marketers are restricted to some features of the site which limits them to use it to its maximum potential.
Second, it is not a search engine. It is only a social media networking site which is only part of a whole system. There are only a few things that we can do. Other strategies together with Facebook Advertising should do the trick in order to gain success.
Third, the use of landing page. Facebook allows links to be posted but this are landing pages which are not good to use. We can make a page wherein there is a general idea about the ads that we have posted on the said site.
Fourth, failure to build a list. What list am I referring to? These are the lists of prospective buyers. People who have interests in our ads should be followed up over a few weeks. Nurture that interests to turn into trust in order to make them comfortable and make a sale out of it. It might sound like a very tasking work but those relationships would be a big help in future endeavors.
Fifth, failure to make advanced research. It is very important that we know what and who are the target markets that we are aiming for. We should be able to know where to find them. We should bear in mind their needs and be able to deliver it to them through our products and services. We should also research about our competitors who are also using Facebook as a way to advertise their products.
Those were a few of the common mistakes and failures in Facebook advertising. We should bear in mind that even in Facebook, uniqueness matters. If our product is unique but it is interesting enough to spark the interest among our target market then no doubt whatever challenges we encounter, we can surpass.
Our goal in Facebook Advertising is to get people’s attention, keep them interested, build trust and eventually do business with them. So, avoid these common mistakes in order to achieve and reap more in Facebook advertising.