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Advertising On Facebook Reviews
Google may have made more revenues in the past but Facebook is overtaking them. Clearly, Facebook is using a different advertising strategy different from other sites.
Let’s take a closer look on what makes Facebook advertising different and why they have speedily generated 500,000,000 registered users overtime surpassing established advertising companies. Why has Facebook become a threat as a business gaining supremacy?
Facebook is using the social graph or activities to target people. Google on the other hand allow users to position or direct their needs through specific terms or queries.
Google marketers pay to be advertised, Facebook advertising is different because it allows advertisers to understand their audience. Facebook is currently using people’s likes and interests. Instead, Google uses keywords.
There is a 1:20 crucial difference in the expense an advertiser has using Facebook over Google. Imagine the savings.
Google together with the advertisers depend on keywords which is a tangible behavior to attract an audience. Most of Facebook users are registered and honestly give out intangible information about them which is then used by Facebook to assist advertisers to attract their target viewers.
Since the audience in Facebook gives information on their interests and advertisers can readily offer a product matching these, advertisers can then effectively sell their product with lesser clicks, thus, lesser expense. The advertising for Google on the other hand is search-based so they have to type in keywords in the search engine and execute a lot of clicks before the ad emerges.
Google uses Search Advertising as opposed to what Facebook uses which is Display Advertising. Google allows a user to search keywords while Facebook matches the keywords to a person’s likes and interests and displays these stand-out advertisements in front of the user.
Yes, you may not really find well-targeted AdWords in Facebook but you will always find a tailor fitted advertisement at the sidebar. Facebook advertising is different since it uses straightforward demographics to narrowly attract a specific user.
Google is created into a pay-per-click (PPC) advertising so the advertisement can be seen one-time only when the search engine is used. Conversely, there is a tendency for users in Facebook to eventually see blindly through advertisements since as a social networking site, users may see your advertisement frequently so advertisers has to create or design many ads or change their ads multiple times.
There may be some groups where Facebook advertising may not work but in reality it is very effective for most people since it is accurately targeted that the advertisers always get the precise kind of people clicking on their advertisements. This new method of advertising is hitting good statistics and a new value to both users and advertisers.
Facebook Advertising Review
Before I talk about why Facebook advertising has the potential to knock all other social media advertising out of the water, I want to look at a few statistics. We know that Facebook is quickly becoming the #1 social media site on the worldwide web, but let’s look to the numbers to substantiate that phenomenon. Did you know that between January of 2007 and April of 2010 Facebook multiplied its number of unique visitors from 20 million to 140 million? In essence it multiplied its growth a whopping seven times in a little over three years. Facebook now receives over 3. 2 billion visitors in any given month. In August of 2010 Facebook exceedd Google in its market share of internet traffic. In fact Facebook users spent 41. 1 million minutes on Facebook in August of 2010, although Google users only spent 39. 8 million minutes on that site in the same month.
These are staggering and unprecedented numbers in the social media world. Given the number of people who traffic the site and the amount of time that they spend on Facebook, it is safe to say that Facebook advertising could be a dream come true for any marketer looking to leverage their advertising dollars in the world of social media marketing. Considering that the number one commodity that any marketer seeks is traffic and Facebook is quickly taking the lead as the most visited site, Facebook would be the number one site to produce marketing success. The figures above reflect that Facebook is lucrative ground for marketers to plant their advertising dollars in.
Where Facebook is concerned, Facebook advertising is a win-win situation between Facebook and the marketer. This is true because almost all of Facebook’s annual revenue comes from advertising. According to eMarketer, Facebook will bring in an estimated $1. 28 billion in revenue in 2010.
Facebook has also made the deal rather sweet for the marketer. In comparison to the price of getting a piece of Google’s market share over the past 9 years, Facebook advertisers will spend only a fraction of the hundreds of thousands of dollars that Google advertisers have spent to get traffic. Let’s consider another social media site that runs customer ads on their site. In fact, Linked In charges over four times the average cost for a Facebook advertisement. At the end of the day Linked In advertising is far less effective as it markets to a much smaller audience than Facebook. Twitter, on the other hand, has just begun to run customer ads and there are no statistics to speak to their potential cost or value.
Another advantage of Facebook advertising is that through the user profile the advertiser has easy access to their potential customer’s geographic location, their demographic information, and their interests, education, and connections. Not only that but, a marketer can propagate their message through multiple social channels with the potential to cause their ad to go viral. This leads to precision targeting, which ultimately produces more targeted traffic, more conversions, and more sales through Facebook advertising. Most of this activity can only produce a lucrative and satisfying outcome for both the marketer and Facebook.
Advertising On Facebook Reviews
If we are to look at the positive aspects of Facebook, surely, it is a hands down winner in terms of marketing online. But those who have tried Facebook advertising before say that there is more to Facebook than what meets the eye.
Facebook is no doubt a good way to market online. In terms of the popularity and visibility it can give to products, services and websites. With only a little budget to market and advertise, Facebook is indeed a good networking site to advertise.
What are the reasons why Facebook advertising did not work out for previous users who have tried Facebook to advertise their products?
First, it is still new. Facebook has only been around for a little over two years. Its maximum potential has not been discovered yet and some of the features are totally new. Many marketers do not know yet how to use Facebook effectively. Marketers are restricted to some features of the site which limits them to use it to its maximum potential.
Second, it is not a search engine. It is only a social media networking site which is only part of a whole system. There are only a few things that we can do. Other strategies together with Facebook Advertising should do the trick in order to gain success.
Third, the use of landing page. Facebook allows links to be posted but this are landing pages which are not good to use. We can make a page wherein there is a general idea about the ads that we have posted on the said site.
Fourth, failure to build a list. What list am I referring to? These are the lists of prospective buyers. People who have interests in our ads should be followed up over a few weeks. Nurture that interests to turn into trust in order to make them comfortable and make a sale out of it. It might sound like a very tasking work but those relationships would be a big help in future endeavors.
Fifth, failure to make advanced research. It is very important that we know what and who are the target markets that we are aiming for. We should be able to know where to find them. We should bear in mind their needs and be able to deliver it to them through our products and services. We should also research about our competitors who are also using Facebook as a way to advertise their products.
Those were a few of the common mistakes and failures in Facebook advertising. We should bear in mind that even in Facebook, uniqueness matters. If our product is unique but it is interesting enough to spark the interest among our target market then no doubt whatever challenges we encounter, we can surpass.
Our goal in Facebook Advertising is to get people’s attention, keep them interested, build trust and eventually do business with them. So, avoid these common mistakes in order to achieve and reap more in Facebook advertising.
Facebook Marketing Agency
It seems like since facebook became an open free for all that there are mostly 2 types of people joining. . The kids (most of which have been there since the beginning when it was only open to students) and then marketers (the old folks who want to try and get in on the fun by making profiles so they can find out what the kids are talking about and how best to market to them through the social network forum). Even the ads that they promote have that segregation. They only two types of ads I ever see are for things for the first group like weight, shoes, and fashion products. . And then ads for the second group that are all talking about marketing forums and 2. 0 Is it just me or has anyone else noticed this? I graduated college 2 years ago and just recently left my job at a marketing agency – so I've experienced this facebook fad explosion from both perspectives, but I still think the marketers are blatant and annoying. Any other critical thoughts out there on this. After looking around, I learned — actually. . I hadn't noticed that. my friends & I use it to stay in touch and we are right in the middle – all 30-somethings. my sister also uses it to network w/in her job (charity work – not marketing) however, I don't have an open profile (nor do my frirends) and we don't browse looking to hook up and stuff. . . .