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International AME Awards Announces 2012 Shortlist

Posted on February 21, 2012 by FbMarketing

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New York, NY (PRWEB) February 21, 2012

The International AME Awards?, now in its 18th year of honoring The World?s Best Work in Advertising and Marketing Effectiveness ?, announced the Shortlist for the 2012 competition. The Grand Jury, comprised of interactive and multidisciplinary marketers, planners, and creatives, selected the Shortlist from entries submitted from 27 countries worldwide.

Entries achieving Shortlist status exhibited a trend toward social media marketing movements, with an increase in cause marketing, sustainability strategies, and community building. The Shortlist was dominated by campaigns that focused on engaged participation, public responsibility, and community activism. Brands employed crowd sourcing, word-of-mouth advertising, and even anti-advertising in their efforts to gain traction for their clients.

The 2012 AME Grand Jury had this to say about this year?s entries:

?Word of mouth advertising is gaining even more space. Creatives are trying to find the best way to make people talk and spread messages about their clients. Social Media became a pop star. Share and Like became powerful tools to spread ideas.? -Ricardo Gandolfi, Founder and Creative Director Terremoto, Brazil (North American/Latin American Grand Jury)

?Some of the best work is anti-advertising and flips traditional ad formats and celebrity endorsements around to create breakthrough,? said Robert Mitchell, Managing Director Zed Communications, Dubai, Abu Dhabi, Doha, Kuwait, Oman ( Europe/Middle East & Africa Grand Jury)

?I saw a lot of campaigns linking themselves with current events, making themselves more relevant to the market,? commented Brandie Tan, Executive Creative Director BBDO Guerrero Proximity, Philippines (Asia-Pacific Grand Jury)

Strategic celebrity involvement helped achieve stellar results for the following Shortlisted entries: Abbott Mead Vickers BBDO England ?Sandwich? for Pepsico; DDB New York ?The Fabric of My Life? for Cotton Incorporated; Heimat Berlin, ?Don’t give up!? for McFit; DDB China Group, ?36 Stratagems of Streetball? for Gatorade; and Tribal DDB Worldwide, ?Brotherhood of the Grill? for Kingsford.

Shortlisted entries linked to current events include: TBWA HAKUHODO, Japan, ?Ariel Cheers for You? Project; Lowe & Partners Columbia, ?Operation Christmas? for Program for the Humanitarian Attention to the Demobilized; Grabarz & Partner Werbeagentur GmbH, ?Trojan Shirt? for EXIT-Deutschland; and Jung von Matt, ?Konzertmilch? for Dortmund Concert Hall.

Green-themed entries focusing on sustainability and conservation of natural resources also advanced to the next round: Jung von Matt, Germany, ?Save as WWF? for WWF; DDB Canada / Vancouver, ?BC Hydro? for Power Smart; and Critical Mass, USA, ?The New Car? for Nissan LEAF.

Germany did exceptionally well in this year?s competition with 26 entries achieving Shortlist status. And social media once again played a major role, with multiple entries mobilizing community support including: Kempertrautmann GmbH, Hamburg?s entry Initiative Deutschland findet Euch (?The Missing Child?)? for Initiative Vermisste Kinder (?Missing Children?s Initiative?). The campaign used Facebook, interactive maps, and community activism to initiate the largest-ever search party for missing children. Ogilvy Frankfurt?s entry, ?Frankfurt Builds the New Staedel? rallied the people of the city to act as ambassadors for the Museum?s 5 million-dollar expansion project. Jung von Matt, Hamburg created ?Club der T?chter? for client Nike, reinterpreting the brand for young women by initiating a virtual Facebook running club that brought together over 6000 women in Germany, Austria, and Switzerland. Reinclassen GmbH & Co. KG, Hamburg?s ?I Push for You? for Hochbahn public transit system reinforced the public?s overall feeling of safety and bolstered civic courage after recent attacks.

12 entries from the United States were selected for the Shortlist, along with 11 from Canada, 6 from Japan, 4 from Australia, and 2 from England. China, Columbia, France, and the Netherlands were each recognized with a single Shortlist entry.

A partial list of prominent agencies receiving Shortlist status includes:

????Abbott Mead Vickers BBDO, England
????Leo Burnett, Australia
????DDB Canada/Vancouver
????DDB China Group
????DDB New York, USA
????EURO RSCG Worldwide, USA
????Fred & Farid Paris, France
????Grey Advertising, Australia
????Jung von Matt, Germany
????Kempertrautmann GmbH, Germany
????Lowe & Partners, Columbia
????Lukas Lindemann Rosinski GmbH, Germany
????Neue Digitale / Razorfish GmbH, Germany
????PALM+HAVAS, Canada
????Proximity Canada
????Serviceplan Group, Germany
????TBWA HAKUHODO, Japan
????Tribal DDB Amsterdam, The Netherlands
????Young and Rubicam, USA

To view the 2012 AME Awards Shortlist please visit: http://www.ameawards.com/shortlist/.

Since 1994, the AME Awards Grand Jury has recognized work that successfully demonstrates ground-breaking solutions to challenging marketing problems. Entries are judged in 3 rounds. Round 1 results in the Shortlist; all entries in this round are scored by jurors from their region, top industry professionals who have a clear understanding of the works? culture and markets, allowing for a more fair evaluation of each entry. Round 2 is also judged by region and determines which Shortlisted entries deserve a Bronze, Silver, or Gold AME Medal, and which become Finalists. In Round 3, all entries earning a Gold AME Medal in the previous round?regardless of region?are judged by the entire Grand Jury to declare the regional Platinum AME Awards

The 2012 International AME Awards regional competitions and juries include 3 regions: Asia-Pacific, Europe/Middle East & Africa, and North America/Latin America. The jury members? expertise within their markets allows AME Awards regional entries to be judged with cultural background and relevance

AME Awards employs an enhanced scoring process to improve the accuracy of each entry?s score. TheGrand Jury is asked to evaluate entries according to four principals, each with its own individual scoring weight: Challenge/Strategy/Objective – 20%; Creativity – 25%; Execution – 25%; and Results/Effectiveness – 30%.

The 2012 International AME Award winners will be announced in March. For more information please visit: http://www.ameawards.com

About the AME Awards for Advertising Marketing Effectiveness: Founded in 1994, the AME Awards? honors work that demonstrates ground-breaking solutions to challenging marketing problems. To earn a coveted AME Award, an entry must exhibit specific marketing goals and objectives accomplished through creative execution and strategic planning. Entries are judged by an international panel of top interactive and multidisciplinary marketers, media planners, strategy directors, social media experts, and creative directors.

About International Awards Group: Founded in 1957, IAG organizes advertising and programming competitions for the following brands: AME Awards? for Advertising Marketing Effectiveness; Midas Awards? for Financial Services Communications; The Global Awards? for Healthcare Communications; NYF International Advertising Awards?; NYF International Television & Film Awards?; and NYF International Radio Programs & Promotions Awards?. Entries to each of the competitions are judged by international panels of professionals considered experts in their respective industries. For more information, go to http://www.internationalawardsgroup.com.

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Categories: Facebook Marketing | Tags: 2012, Announces, Awards, International, Shortlist

A Voice Talent’s Guide To Voice Over Training

Posted on February 15, 2012 by FbMarketing

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Between a Hollywood superstar and a voice actor, the latter realistically works harder. It’s real tough for him to convey feelings and emotions while reading, fully knowing that he will not be seen on the screen. He must get into the skin of the character and pump life into the dialogues. This is where voice over training comes into play.

Voice over training aids voice actors understand the craft and find gainful employment in a growing area. There are 1000s of cartoon and animated TV shows, web shows, TV/radio advertisements, web videos, and movies being made regularly. Moreover, each movie/TV show has a cast of more than 20-30 characters. There are global opportunities galore for a voice actor.

Basic skills needed to join a voice over training course

One of the most important tools of the trade is diction. The student must have perfect enunciation and therefore must attend speech classes to get his diction properly. Every voice over actor has two roles to fulfill – “lending voice” and “acting.” So, perfect diction is not enough to begin voice over training – the student must also enroll in an acting course prior to joining the voice over course.

What does a voiceover training course teach?

The student learns how to evaluate and interpret commercial copy for announcer and real-person roles. Interpreting narrative copy, as well as technical copy, are learned as well. The course teaches the student how to proficiently coordinate mind, mouth and voice so that he can sound true to his character. Taking direction is also learned by the student.

Reading, recording, play back, and listening are done over and over again in an excellent voice talent training course. This is done in order for students to get it right. Students learn techniques such as inflection, timing and articulation. They perform warm-ups and vocal exercises as well. They figure out how to preserve their vocal health. When students are already half-way into the voice over training program, they become skilled at using and adjusting pitch, tone, volume and delivery speed to meet the needs of numerous types of jobs.

After the main training is over, students learn how to promote their skills, tap the appropriate contacts, and get voice over work. Instructors of the voice over program also assist them in creating a voice over demo, which would become part of their portfolio. An opportunity to experience working in a real studio is offered in a solid voice over training course for students. They also learn what the do’s and don’ts are whenever they are behind the microphone or in a sound booth.

Choosing a voice over training course

There are two facets to voice training. Students who are interested in selling must opt for a commercial voice over course. Commercial voice overs are used for selling. TV advertisements, radio ads, phone and other media feature these voice overs. The voice over course also addresses selling skills because all commercial voice overs sell a product or a service. This program does not include acting skills. Students who are interested in showbiz must decide on a TV and movie voice over and dubbing program. Such courses require lip-synching, and so the voice over actor has to learn acting skillsets too.

To conclude, all the world’s a stage and we must play a part. So, if you want to play your part as a voice actor, enroll for a reputed voice actor training program and learn how to raise your voice.

Categories: Facebook Marketing | Tags: voice over work}

Beware of Valentine’s Day Malware Distribution Campaigns, Warns Aware Bear Computer Repair

Posted on February 13, 2012 by FbMarketing

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Rochester, New York (PRWEB) February 13, 2012

?Social networking sites are the cyber pirates preferred technique for deceiving users, primarily obtaining confidential information from users by convincing them to take a series of actions. This includes credit card information, personal data and bank related information used for identity theft and other cyber crimes? mentions Andre Alves from Rochester New York, Andre is the owner and founder of Aware Bear Computer Repair.

Cyber pirates are also exploiting other channels such as Facebook, Twitter or Google+, Myspace, Orkut and with their access to millions of users that these social networks websites. These websites have become just as popular among the online criminal community for spreading malware and spyware. Malware and Spyware are forms of viruses that install into a computer and record the users? activity; later these programs send a log back to the original online thief that has enough information to start doing identity theft and other online crimes.

A new Facebook virus attack that takes advantage of users? walls to spread has recently been discovered. ?An apparently harmless message invites users to install a Valentine?s Day theme on Facebook but when the user clicks the wall post, they are redirected to a page where they are prompted to install the theme. This installs a malware file which, once run, displays ads from other websites. It also downloads an extension that monitors Web activities and redirects sessions to survey pages that request sensitive information like phone numbers? mentions Panda Antivirus Software.

Aware Bear Computer Repair blog previously reported on a suspicious Black Friday virus going around many computers and doing identity theft. This virus was being spread by social media sites and also by email messages. Following are several examples of Valentine?s Day-themed malware campaigns detected by Aware Bear Computer Repair in recent years using the Panda Antivirus Software:

?Waledac.C: This worm, spread by email, tried to pass itself off as a greeting card and included a malicious link to access it. If the user clicked the link and accepted the subsequent file download, they were allowed the Waledac.C worm into their computer. Once it infected the computer, the worm used the affected user?s email to send out spam.

I Love.exe you: This was a RAT (Remote Access Trojan) that gave attackers access to the victim?s computer and all their personal information. The Trojan allowed the virus creator to access target computers remotely, steal passwords and manage files.

Nuwar.OL: This worm spread in email messages with subjects like ?I Love You So Much,? ?Inside My Heart? or ?You in My Dreams.? The text of the email included a link to a website that downloaded the malicious code. The page was very simple and looked like a romantic greeting card with a large pink heart. Once it infected a computer, the worm sent out a large amount of emails, creating a heavy load on networks and slowing down computers. Following is a screenshot of a website that downloaded the Nuwar.OL worm: http://prensa.pandasecurity.com/wp-content/uploads/2012/02/NuwarOL.jpg

Valentin.E: This worm spread by email with subjects like ?Searching for True Love? or ?True Love? and an attached file called ?friends4u.? If the targeted user opened the file, a copy of the worm was downloaded. The worm then sent out emails with copies of itself from the infected computer to spread and infect more users. Following is a screenshot of the desktop wallpaper displayed by Valentin.E: http://prensa.pandasecurity.com/wp-content/uploads/2012/02/Valentin.E.jpg

Storm Worm: This worm spread via email by employing a number of lures, one of them exploiting Valentine?s Day. If the targeted user clicked the link in the email, a Web page was displayed while the worm was downloaded in the background. Following is a screenshot of the web page displayed by Storm Worm: http://prensa.pandasecurity.com/wp-content/uploads/2012/02/STORMWORM.jpg? according to PandaLabs virus scan logs.

PandaLabs offers computer users a series of tips to avoid falling victim to computer threats:

Do not open emails or messages received on social networks from unknown senders.
Do not click any links included in email messages, even though they may come from reliable sources. It is better to type the URL directly in the browser. This rule applies to messages received through any mail client, as well as those in Facebook, Twitter, or other social networks or messaging applications, etc. If you do click on any such links, take a close look at the page you arrive at and if you don?t recognize it, close your browser.
Do not run attached files that come from unknown sources. Stay on alert for files that claim to be Valentine Day?s greeting cards, romantic videos, etc.
Even if the page seems legitimate, but asks you to download something, you should be suspicious and not accept the download. If you download and install any type of executable file and you begin to see unusual messages on your computer, you have likely been infected with malware.
If you are making any purchases online, type the address of the store in the browser, rather than going through any links that have been sent to you. Only buy online from sites that have a solid reputation and offer secure transactions, encrypting all information that is entered in the page.
Do not use shared or public computers or an unsecured WiFi connection for making transactions or operations that require you to enter passwords or other personal details.
Have an effective security solution installed, capable of detecting both known and new malware strains.

About Aware Bear Computer Repair in Rochester New York:

Aware Bear Computer Repair is a local Rochester New York computer repair company located in the Historical Village of Pittsford New York. Aware Bear specializes in virus and spyware removals, wireless network security and computer support for home users and businesses. For more information please visit: http://awarebear.com or http://awarebear.com/blog. Become a fan of Aware Bear Computer Repair on facebook: http://www.facebook.com/Aware.Bear.Computers.Rochester.NY

About PandaLabs:

Since 1990, PandaLabs, Panda Security?s malware research laboratory, has been working to detect and classify malware in order to protect consumers and companies against new Internet threats. To do so, PandaLabs uses Collective Intelligence, a cloud-based proprietary system that leverages the knowledge gathered from Panda?s user community to automatically detect, analyze and classify the more than 73,000 new malware strains that appear every day. This automated malware classification is complemented through the work of an international team with researchers specialized each in a specific type of malware (viruses, worms, Trojans, spyware and other attacks) to provide global coverage. Get more information about PandaLabs and subscribe to its blog news feed at http://www.pandalabs.com/es. Follow Panda on Twitter at http://twitter.com/Panda_Security and on Facebook at http://www.facebook/PandaSecurity.

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Categories: Facebook Marketing | Tags: Aware, Bear, Beware, Campaigns, Computer, Distribution, Malware, Repair, Valentine's, Warns

QualityStocks News – Caduceus Software Systems Provides Update on Current Undertakings

Posted on February 6, 2012 by FbMarketing

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Scottsdale, AZ (PRWEB) February 06, 2012

QualityStocks would like to highlight Caduceus Software Systems Corp., a publicly traded company. Caduceus Software Systems specializes in developing an all-in-one solution for private practitioners and doctors. The company was founded to address the urgent need for better patient care throughout the world.

In the company?s news today, Caduceus Software Systems Corp. offered an update on its current projects and software with an emphasis on its flagship product, the Caduceus MMS version 1.0.

Caduceus MMS is an all-in-one software solution designed to assist for medical offices to manage patient bookings, patient private diagnoses and data (also known as Electronic Health Records, or EHR), and process billing (also known as Electronic Medical Billing, or EMB).

The company has positioned itself to take advantage of market demand for cloud services with its cloud computing undertaking. The current platform is an application installed in office computer terminals that allows clerks and practitioner to access information within their private network. Caduceus said it is now exploring options to place the software in a ?Cloud? platform, where the software is installed on a dedicated server on the Internet rather than a private network.

Benefits to this transition include faster uptime and easier monitoring of the software to allow access to information in real-time without the requirement to be physically present at the office; easier troubleshooting; and elimination of the need to upgrade entire office systems to use the software.

?The company is exploring ways to make the software easy to use and accessible and easy for customers to adopt. The company is exploring cloud service providers and various platforms. We are at the early stages of testing the suitability of cloud computing,? Derrick Gidden, president of Caduceus stated in the press release.

About QualityStocks

QualityStocks, based in Scottsdale, Arizona, is a free service that collects data from hundreds of Small-Cap and Micro-Cap online Investment Newsletters into one Daily Newsletter Report. QualityStocks is dedicated to assisting emerging public companies with their investor communication efforts and connecting subscribers with companies that have huge potential to succeed in the short and long-term future.

To sign up for The QualityStocks Daily Newsletter, please visit http://www.QualityStocks.net

To connect with QualityStocks via Facebook, please visit http://Facebook.com/QualityStocksPage

To connect with QualityStocks via Twitter, please visit http://Twitter.com/QualityStocks

Please read FULL disclaimer on the QualityStocks website: http://Disclaimer.QualityStocks.net

Forward-Looking Statement:

This release may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All forward-looking statements are inherently uncertain as they are based on current expectations and assumptions concerning future events or future performance of the company. Readers are cautioned not to place undue reliance on these forward-looking statements, which are only predictions and speak only as of the date hereof. Risks and uncertainties applicable to the company and its business could cause the company’s actual results to differ materially from those indicated in any forward-looking statements.

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Categories: Facebook Marketing | Tags: Caduceus, Current, News, Provides, QualityStocks, Software, Systems, Undertakings, Update

Facebook Marketing Bible

Posted on January 22, 2012 by FbMarketing

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An introduction to Facebook for business marketing, getting cheap targeted fans, getting cheap clicks and marketing to fans with your message. www.amazon.com
Video Rating: 5 / 5

BizOppers – The Internet Marketers Facebook

Posted on January 15, 2012 by FbMarketing

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Join for Free: bizoppers.com Bizoppers is a popular social networking website and business opportunity all in one. Each member who upgrades to GOLD joins a matrix where you can earn ongoing commission.

Categories: Facebook Marketing | Tags: BizOppers, Facebook, Internet, Marketers

Socialive Celebrates Launch with Free Live Blogging & Place-Based Social Media Trial

Posted on January 8, 2012 by FbMarketing

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Toronto, ON (PRWEB) January 05, 2012

The new social content and live broadcasting solution provider Socialive (http://socialive.me/), is offering users a unique opportunity to test-drive this revolutionary place-based media aggregator with a free thirty-day trial. The Socialive application transforms social media communications into interactive dialogues, and allows the user to also monetize these conversations through advertising revenue.

The trial is of interest to Event Marketers, Publishers, News Broadcasters, and Bloggers looking to streamline content, as well as businesses and agencies looking for technology and social media monetization solutions for their clients. Created to let people experience and test the Socialive application, this trial includes the option to run up to three events, with live event digital signage set-up option included.

?We?re inviting companies to use our software risk free,? said Sean Rosenthal, President of Socialive. ?It?s our belief that once people kick the tires take the Socialive out for a spin ? They won?t be disappointed. In fact, they?ll be hooked.?

Socialive?s is offering a free trial that is risk free, and requires no credit card or future obligation. The Socialive trial will allow users to publish, control and filter content for both one-time live events (i.e. concert or sporting event) and developing stories. Set up and branding are quick and easy, and the coverage content created can then be displayed onsite as digital signage, on any website or Facebook page using a brandable dashboard or widget. The widget can be run manually or be set up to automatically pull in stream.

Event Marketers, Publishers, News Broadcasters and Bloggers can use the Socialive application to streamline content including Twitter, Facebook, YouTube, Vimeo, and live streaming video, allowing them to create rich, multi-media feeds that include images and video. The software also features a polling tool so that users can better engage their audience and get valuable, real-time feedback.

There are also several monetization tools built in to the Socialive software, including banner ads and video ads. A complete list of Socialive?s features is available at: http://socialive.me/features

Examples can be found on the Socialive events page (http://socialive.me/events) and Facebook page (https://www.facebook.com/socialive).Contact sales(at)socialive(dot)me for more information & additional pricing.

About Socialive

Socialive is a Toronto-based company that offers a web-based application that elevates the live event experience through the use of social media tools. The platform also leverages live blogging, tweeting and chatting to allow people who are attending or following an event remotely to be actively involved in the excitement.

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Categories: Facebook Marketing | Tags: Blogging, Celebrates, Free, Launch, Live, Media, PlaceBased, Social, Socialive, Trial

Renault ZE brand new TV advertising campaign – The electric life

Posted on December 31, 2011 by FbMarketing

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Renault, the first car manufacturer to offer a range of four electric vehicles accessible to everybody, reconfirms its commitment by launching an advertising campaign combining humour and education. Join Renault ZE on Facebook to get the latest news www.facebook.com
Video Rating: 4 / 5

Categories: Facebook Marketing | Tags: Advertising, brand, campaign, electric, life, Renault

Facebook Timeline And Ads: Real Estate For The Highest Bidder?

Posted on December 24, 2011 by FbMarketing

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Facebook Timeline And Ads: Real Estate For The Highest Bidder?
We have contacted Facebook for a direct response to this story. It seems that at the least if these allegations continue to persist, we may either be seeing one more clarification in that “About Advertising on Facebook” page, or perhaps one more tweak …
Read more on paidContent.org

Facebook: Ads help keep us free
Comparing two forms of advertising, the company explained how Facebook ads differ from sponsored stories. In a Facebook ad, a business creates a regular ad to promote itself. But you if click on the "like" button for that business's Facebook page, …
Read more on CNET

Categories: Facebook Marketing | Tags: Ads, Bidder, Estate, Facebook, Highest, Real, Timeline

International AME Awards Announces 2012 Shortlist

A Voice Talent’s Guide To Voice Over Training

Beware of Valentine’s Day Malware Distribution Campaigns, Warns Aware Bear Computer Repair

QualityStocks News – Caduceus Software Systems Provides Update on Current Undertakings

Facebook Marketing Bible

BizOppers – The Internet Marketers Facebook

Renault ZE brand new TV advertising campaign – The electric life

Facebook Timeline And Ads: Real Estate For The Highest Bidder?

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